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Article2016-issue-3

Building knowledge from social media insights

Social media, the 21st century news source and the new mantra for marketing communication, consists of large-scale and unstructured informally expressed information.  The automated analysis of this is mission critical for rapid knowledge discovery and analysis.  MIMOS Social Media Intelligence Tool (Mi-Intelligence) comprises a series of semantic components geared towards a variety of stakeholders to analyse unstructured information for better decision making.

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MIMOS Social Media Intelligence Tool [PDF]
MIMOS Social Network Intelligence Tool [PDF]

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